The new economics of chess

Notice how well Magnus Carlsen understands reputation and internet production. He keeps on posting “Banter Blitz” videos on YouTube, which show him playing speed chess on-line and commenting on the games as they proceed. He dramatically expanded the supply of chess tournaments, which he earns income from. He already was “the scarce factor,” and he has dramatically expanded the supply of attention aimed his way. He understands that successful internet production is frequent production.

by  Tyler Cowen 
https://marginalrevolution.com/marginalrevolution/2020/05/the-new-economics-of-chess.html