Building a startup during a downturn

If you’re a founder building a business during these uncertain times, you probably have one question on your mind: How will we get through this recession? While no one can predict the future, we can reflect on the lessons we’ve learned from past downturns to help founders navigate their path forward for the long term. We recently gathered three founders and CEOs from our portfolio to share how they survived and grew their company during the 2008 Recession. 
In this conversation, Jeff Lawson, CEO and co-founder of Twilio, Tobi Lütke, CEO and founder of Shopify, and Ben Silbermann, CEO and co-founder of Pinterest, talked about grappling with the difficulties of weathering an economic downturn and all the while staying customer-centric. Together they offered several leadership principles and founding values that still drive their companies today. We hope their entrepreneurial wisdom and these seven key insights shared here can be a source of motivation and guidance as many entrepreneurs might feel as though they are leading their teams through foggy territory.

BY BYRON DEETER AND JEREMY LEVINE

https://www.bvp.com/atlas/building-a-startup-during-a-downturn