How Power And Branding Works In VC

The other day I was kvetching to my colleague Evan about a top-tier VC firm that has some junior employees who enjoy being trolls on Twitter. “Yeah…” he said, “but you gotta hand it to them, they have seriously impressive returns!”

And it’s true! They’ve made some damn good investments. Even though there’s scant public data to compare their true performance with competitors, the logos in their portfolio are evidence that clearly something impressive is happening there.

But what, exactly?